SEATS ARE FINALLY
SOLD OUT!
The Supplier You Rely On
Is Quietly Becoming Your Biggest Competitor
Most entrepreneurs won’t realise it…
until their margins are gone, their customers are comparing prices,
and their business becomes replaceable.
And most founders only realise this when it’s already too late.
⚠️ If you’re still competing on price, this may already be affecting your business.
The Supplier You Rely On Is Quietly Becoming Your Biggest Competitor
Most entrepreneurs won’t realise it…
until their margins are gone, their customers are comparing prices,
and their business becomes replaceable.
And most founders only realise this when it’s already too late.
⚠️ If you’re still competing on price, this may already be affecting your business.
Many Malaysian SMEs start the same way:
Importing products
Reselling them locally
Competing mainly on price
But when Chinese suppliers enter the market directly…
Prices collapse.
Margins disappear.
Many businesses struggle to survive.
THE REALITY ENTREPRENEURS FACE
When China Enters Your Market,The Price War Begins
Many Malaysian entrepreneurs start the same way:
Importing products
Reselling them locally
Competing mainly on price
But when Chinese suppliers directly enter the market…
Prices collapse.
Margins disappear.
Many businesses struggle to survive.
and what if the real problem is NOT your competitor…
but your Business Model?
👉 Discover how a Malaysian SME went from
Reselling China products
to
✅ Dominating a niche market with higher MARGINS
without
❌ competing on PRICE.
If Nothing Changes…
Your margins will keep shrinking — even if revenue looks stable
Your customers will keep comparing — because you look like everyone else
Your sales team will struggle — because price becomes the only conversation
Your business will slowly become… replaceable
And the worst part?
Most founders don’t realise this until it’s too late.
WARNING
This Is Already Happening!
This Is Already Happening!
(Whether You Like It Or Not)
The factory in China can open a Shopee store in 1 day
Your customers can compare 10 vendors in just 30 seconds
Your sales team is forced to justify price instead of closing
You lower price → competitor lowers more → margins disappear
This is not a marketing problem.
This is a Business Model problem.
It Didn’t Start As A Big Problem
They started as a CCTV reseller.
At first, business was good.
Then slowly…
More competitors entered
Suppliers started selling direct
Customers began asking: “Why are you more expensive?”
Revenue stopped growing.
Margins started dropping.
Sales became harder.
The team tried everything:
Lower price ❌
More promotions ❌
More sales effort ❌
Nothing worked...
Not because they weren’t working hard…
But because the game had already changed.
It Didn’t Start As A Big Problem
They started as a CCTV reseller.
At first, business was good.
Then slowly…
More competitors entered
Suppliers started selling direct
Customers began asking: “Why are you more expensive?”
Revenue stopped growing.
Margins started dropping.
Sales became harder.
The team tried everything:
Lower price ❌
More promotions ❌
More sales effort ❌
Nothing worked...
Not because they weren’t working hard…
But because the game had already changed.
Then… they made ONE move.
A move most business owners would never dare to make.
And everything shifted.
A complete repositioning of their Business Model.
👉 And the surprising part?
It had nothing to do with lowering price.
This is exactly what will be broken down inside this session.
The Transformation Was Not Luck
It was guided by Karthik Siva, Founder of GEX
— a strategist who has helped companies across Asia:
Rethink their business model
Escape price competition
Build non-comparable offers
The Transformation Was Not Luck
It was guided by Karthik Siva, Founder of GEX — a strategist who has helped companies across Asia:
Rethink their business model
Escape price competition
Build non-comparable offers
How One Malaysian SME Escaped The Price War
Instead of competing on price…
This company reinvented their entire business model.
From
Product Reseller
To
Smart Agriculture Solutions Provider
From
Selling Products
To
Solving Problems for Farmers
From
Competing on Price
To
Differentiating Through Customisation
At this event, you will hear the real story behind this transformation.
KEY LEARNING FROM THIS EVENT
WHAT YOU’LL WALK AWAY WITH
WHAT YOU’LL WALK AWAY WITH
After this session, you will:
See exactly why your business is becoming easier to replace
Understand the shift that makes customers stop comparing you
Identify where you are leaking margin
Walk away with one strategic move you can apply immediately
Why customization creates stronger margins than standard products
This is not theory.
This is clarity you can act on.
If You’ve Been Asking Yourself…
Why do customers always compare my price?
Why does lowering price never solve the problem?
Why do some competitors charge more and still win?
What actually makes a business non-comparable
You’ll get the answers here.
WHAT IS E2E?
Entrepreneur to Entrepreneur
Entrepreneur
to Entrepreneur
A forum where business owners share real business lessons from the trenches.
Instead of theory and slides…
You will hear open conversations between entrepreneurs about:
Real market challenges
Strategic decisions
Mistakes and lessons learned
How businesses adapt and survive
Escaping the China Price War
The event begins with a keynote by Carmen, founder of Agrosmart Industries INC. She will share the journey of how their company evolved from competing in a price-driven industry into building a differentiated business.
How the business started
When the price war began
The turning point that changed the strategy
How they repositioned their company
Founder Forum
The Future of SMEs in a Price War Economy
After the keynote, the entrepreneurs will join an open forum discussion.
How entrepreneurs can compete against global suppliers
Why differentiation matters more than price
The biggest mistakes founders make during price wars
How entrepreneurs identify new opportunities when markets change
MEET THE ENTREPRENEURS
The Entrepreneurs In The Room
David Chua
Founder of Vertex Mastery Sdn Bhd
Founder of
Vertex Mastery Sdn Bhd
Helping SME founders design stronger business positioning and scalable business models.
Dato' James Foo
Chairman of Authority Institute
Chairman of
Authority Institute
Sharing insights from years of building companies.
Karthik Siva
Chairman of Global Entrepreneur X Sdn Bhd
Chairman of
Global Entrepreneur X Sdn Bhd
Connecting entrepreneurs and business leaders.
Carmen
Founder of Agrosmart Industries INC.
Founder of
Agrosmart Industries INC.
Keynote speaker on escaping the price war.
Shing
Founder of Agrosmart Industries INC.
Founder of
Agrosmart Industries INC.
Sharing the business transformation story.
Date
28 April 2026 (Tue)
Time
10 AM - 2 PM
Venue
Connexion Conference & Event Centre (Nexus), Bangsar
Meal Provided
Lunch
Where & When
Event Tentative
Who Is This For
Business owners doing RM1 mil – RM20 mil
Entrepreneurs who selling products/ services that can be compared easily
Entrepreneurs who currently competing on price
Business leaders who feel margin pressure
Who This Is Not For
Startup founders
People looking for shortcuts or hacks
Those unwilling to rethink their business model
Businesses that still believe
“cheaper is the only way to win”
Included In Your Access
(For Visionary Pass)
You’ll also receive:
Karthik Siva’s TTTE Book
A framework used by founders to:
Rethink their entire business model
Break out of commodity competition
Build long-term strategic advantage
Few actually implement it.
This session shows you how it applies in the real world.
LIMITED SEATS
Only 100 Seats Available
To maintain meaningful discussions, seats are limited to 100 entrepreneurs only.
TICKET OPTIONS
Choose Your Pass
Founder Pass
RM127/pax
Full event access
Founder forum
Lunch & networking
MOST POPULAR
Visionary Pass
RM197/pax
Everything in Founder Pass PLUS
A copy of Karthik Siva’s best-selling
book
LIMITED SEATS
Only 100 Seats Available
To maintain meaningful discussions, seats are limited to 100 entrepreneurs only.
TICKET OPTIONS
Choose Your Pass
Founder Pass
RM127/pax
Full event access
Founder forum
Lunch & networking
MOST POPULAR
Visionary Pass
RM197/pax
Everything in Founder Pass PLUS
A copy of Karthik Siva’s best-selling
book
Learn How Entrepreneurs Escape
The Price War
When markets change, entrepreneurs must adapt.
Join this conversation and discover how businesses reinvent themselves when competition becomes intense.
Need Help? We're Here For You
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Please contact our team and we'll get back to you as soon as possible.
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